Why Is Gen Z Feeling Financially Confident?
A recent national survey* revealed that 61% of Gen Z feels confident about their personal financial health, even as the economy faces uncertainty. How are they doing it? By taking proactive steps:
- 63% are budgeting and tracking spending
- 58% are monitoring their credit scores
- 39% are investing for retirement through IRAs, 401(k)s or other accounts
- Nearly half of respondents under age 22 are investing in the stock market
At Freedom Credit Union, we’re here to support your financial journey—whether you’re starting your first budget or building your investment portfolio. We can be your guides to better banking for Gen Z.
What Is Freedom 4U Checking?
Freedom 4U Checking is banking designed for life on your terms. With no daily minimum balance and no monthly maintenance fee when you choose eStatements, Freedom 4U frees you from the banking blahs. You’ll also enjoy:
- Free nationwide ATM access through the SUM® and Allpoint® networks
- Anywhere-banking tools, including mobile banking and a digital wallet
- An easy-to-use Switch Kit to help you move your account hassle-free
Life moves fast. Freedom 4U keeps up.
How Can Freedom Credit Union Help Gen Z Invest Early?
According to the same survey, 39% of Gen Z is already planning for retirement—and that’s a smart move. Our FCU Investment Services team is ready to help you create a personalized plan. From IRAs to other investment options, we’ll work with you to grow your savings with confidence.
What About Building Credit?
Tracking your credit score is essential, and 58% of Gen Z is already doing it. If you’re looking for a credit card that fits your lifestyle, we offer options with competitive rates and friendly support. We’ll help you understand how to build credit wisely without unnecessary fees or confusion.
Do Young Adults Want Tech or Personal Support?
Both. The survey found that 54% of Gen Z wants their financial institution to use AI for better online experiences, but they also want human interaction when it matters. At Freedom Credit Union, you get the best of both worlds—convenient digital banking combined with real people who care about your financial goals.
Why Choose a Credit Union Instead of a Bank?
Credit Unions are better banking for Gen Z. Many young adults aren’t fully aware of what credit unions offer. Before learning more, only 33% of survey respondents said they’d likely join a credit union. But after hearing about better rates and the same financial protections as banks, that number jumped to 55%.
We make it easy to belong. Membership is open to anyone who lives, works or attends school in Hampden, Hampshire, Franklin or Berkshire counties in Massachusetts, or Hartford and Tolland counties in Connecticut. All it takes is a $5 deposit into a Share Savings account, and you’re a member for life—even if you move away.
Time To Discover Better Banking For Gen Z
At Freedom Credit Union, we’re committed to helping you build your financial future your way. Whether you’re interested in hassle-free checking, smarter investing or tools to build your credit, we’re here for you.
Contact us to learn more or stop by a branch near you in western Massachusetts or northern Connecticut. Our representatives are ready to help you get started.
*Survey insights were collected by a Researchscape survey fielded between February 28 and March 31, 2025, among 1,298 teens and adults aged 13-28